Why Utah is an ADU market worth owning.
The law, the search demand and the ad costs for Utah, with a source under every number.
Fig. 1 · The law
Utah ADU law in 2026
- Internal ADUs are a permitted use in residential zones statewide
- Covers a unit built inside the footprint of a single family home, like a basement apartment
- The owner must live in the main house
- Cities may require one extra parking space
- Cities may block them on lots of 6,000 square feet or less, and in up to 25% of residential zones
- Set by HB 82 in 2021. Detached ADUs are still up to each city
Most Utah homeowners with a basement have a path to an ADU. Detached ones depend on the city, so local knowledge wins.
Sources: Utah Legislature, HB 82 (2021)
Fig. 2 · The proof it's real
147
Monthly Google searches for "adu utah".
Utah homeowners are searching the rules. Basement conversions are the easy yes.
Source: SearchAtlas keyword data, Oct 2026
Fig. 3 · Google cost per click, Utah
What Utah builders pay Google for one click
$6.29salt lake city adu
$2.50adu utah
$2.44utah accessory dwelling unit
That's one click. Not a call. We reach Utah homeowners on Facebook and Instagram before they ever search.
Source: SearchAtlas, average cost per click, Oct 2026
Fig. 4 · Monthly Google searches
ADU search demand in Utah
utah accessory dwelling unit30
utah accessory dwelling unit law30
Most people are still working out what they can build. That is your opening.
Source: SearchAtlas keyword data, US monthly searches, Oct 2026
Fig. 6 · Fit check
Who we work with in Utah
- Custom home builders ready to add ADUs as a service line
- Remodelers who want bigger tickets than kitchen and bath jobs
- GCs with a crew and subs that can handle a 400 to 1,200 square foot build
- ADU builders in Salt Lake City, Provo, Ogden and St. George who want more volume
Never built one but you've got the license, the crew and the subs? You're who we want to talk to.
Fig. 7 · Questions
Utah ADU marketing FAQ
Are ADUs legal in Utah?
Yes, for internal ADUs. Under HB 82 (2021), a unit inside the footprint of an owner occupied single family home is a permitted use in residential zones across Utah, though cities can limit them on small lots and in part of their zones. Detached ADUs are up to each city.
How many people search for ADUs in Utah?
About 237 searches a month across the ADU keywords we track for Utah, led by "adu utah" at 147 a month (SearchAtlas, October 2026). Most of that demand is in Salt Lake City, Provo, Ogden and St. George.
How does Maverix market ADU builders in Utah?
We run Meta ads to homeowners in your service area, our call rep screens every lead for ownership, budget, financing and timeline, and the ready ones get booked on your calendar. One ADU builder per market. You pay ad spend straight to Meta.
Other markets
ADU marketing in other states
Utah made basement and internal ADUs a permitted use statewide. The builders who get in front of homeowners now are the ones they call.