Fig. 1 · The law
Oregon ADU law in 2026
- Cities over 2,500 people and counties over 15,000 must allow ADUs
- At least one ADU for every detached single family home
- Applies inside urban growth boundaries
- Cities cannot require the owner to live on site for long term rentals
- Cities cannot require off street parking for an ADU
- Set by SB 1051 in 2017 and HB 2001 in 2019
Oregon was early. The rules are settled, so homeowners in Portland, Salem, Eugene and Bend already know they can build.
Sources: Steadily, Oregon ADU laws · Oregon DLCD guidance
Fig. 2 · The proof it's real
210
Monthly Google searches for "adu builders portland oregon" alone.
That is homeowners looking for a builder with a project in mind, before you count everyone searching the rules.
Source: SearchAtlas keyword data, Oct 2026
Fig. 3 · Google cost per click, Oregon
What Oregon builders pay Google for one click
$12.41adu builders portland
$8.96adu in portland oregon
$3.63oregon adu
That's one click. Not a call. We reach Oregon homeowners on Facebook and Instagram before they ever search.
Source: SearchAtlas, average cost per click, Oct 2026
Fig. 4 · Monthly Google searches
ADU search demand in Oregon
adu builders portland oregon210
adu in portland oregon110
accessory dwelling unit portland oregon50
Portland carries most of the volume, and most of it is buyer intent. These people want a builder, not a blog post.
Source: SearchAtlas keyword data, US monthly searches, Oct 2026
Fig. 6 · Fit check
Who we work with in Oregon
- Custom home builders ready to add ADUs as a service line
- Remodelers who want bigger tickets than kitchen and bath jobs
- GCs with a crew and subs that can handle a 400 to 1,200 square foot build
- ADU builders in Portland, Salem, Eugene and Bend who want more volume
Never built one but you've got the license, the crew and the subs? You're who we want to talk to.
Fig. 7 · Questions
Oregon ADU marketing FAQ
Are ADUs legal in Oregon?
Yes. Under SB 1051 (2017), Oregon cities over 2,500 people and counties over 15,000 must allow at least one ADU for every detached single family home inside the urban growth boundary. HB 2001 (2019) stopped cities from requiring owner occupancy or off street parking.
How many people search for ADUs in Oregon?
About 816 searches a month across the ADU keywords we track for Oregon, led by "adu builders portland oregon" at 210 a month (SearchAtlas, October 2026). Most of that demand is in Portland, Salem, Eugene and Bend.
How does Maverix market ADU builders in Oregon?
We run Meta ads to homeowners in your service area, our call rep screens every lead for ownership, budget, financing and timeline, and the ready ones get booked on your calendar. One ADU builder per market. You pay ad spend straight to Meta.
Other markets
ADU marketing in other states