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A-001 · ADU builders
Rev 10.29.26
ADU marketing

ADU marketing that books homeowners who are ready to build.

Backyard homes, casitas and garage conversions. We run Meta ads in your area, our call rep screens every lead, and the homeowners with a budget and a plan get booked for a consult. You take it from there.

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One ADU builder per market · 90 day start · You pay ad spend straight to Meta
Spec sheet · One backyard ADU
Contract value
$180,000
Gross margin, 20%
$36,000
$36,000
Gross profit on one job, before overhead
Example math. Bring your real numbers to the call and we will run them with you, ad spend included.
Maverix Design
ADU builders · Sheet 1 of 6
St. Cloud, FL
A-101 · Where ADU leads go
Field notes

Most ADU leads are curious. A few are ready. Your time goes to the few.

An ADU is a big decision. Plenty of people fill out a form to see a price and then go quiet for months. If you chase every one yourself, your week is gone.

Our call rep asks who owns the property, what the budget is, how they plan to pay for it and when they want to start. The ready ones get booked. The rest stay in follow up until they are.

adu builder
9,200
US Google searches per month. Source: SearchAtlas keyword data, Oct 2026

Our rep does not tell a homeowner whether their lot qualifies or what the city will approve. That stays with you.

Maverix Design
ADU builders · Sheet 2 of 6
Rev 10.29.26
A-201 · Who does what
Scope of work

We do the marketing. You build the ADU.

We do
Meta ads and creative for the ADU types you build
A landing page built for ADU leads
CRM setup with text and email follow up for the slow deciders
A call rep who screens every lead
A weekly report: leads, booked consults, what it cost
You do
Run the consult and check the lot
Sell the build
Tell us which jobs closed, so we can aim the ads at more like them
Maverix Design
ADU builders · Sheet 3 of 6
Rev 10.29.26
A-301 · How it works
Sequence

Four steps from first call to booked consults.

01

Market check

Fifteen minutes. We look at demand and who is already running ADU ads near you. If we already work with an ADU builder in your area, we tell you.

02

Setup

Ads, landing page, CRM and call scripts, built around the units and price points you want to sell.

03

Ads go live

Our rep calls every lead, books the ready ones and keeps following up with the rest.

04

You sell, we adjust

You tell us what closed. We cut what is not bringing builds and put the budget where it is.

Maverix Design
ADU builders · Sheet 4 of 6
Rev 10.29.26
A-401 · Job files
From client Meta accounts

What the first weeks looked like for two ADU builders.

Casita builder · Scottsdale, AZ
Ad spend, first 30 days
$1,021
Leads, first 30 days
36
Cost per lead
$28
Modular and ADU builder · South Shore, MA
Ad spend, first 10 day test
$511
Leads, first 10 day test
70
Cost per lead
About $7
Spend and leads pulled from each client's Meta Ads Manager. Leads are form fills, not sales. Not every lead qualifies, which is why our rep screens them before anything hits your calendar.
A-501 · Pricing
Monthly

Two ways to work with us.

Green Light System
$2,500
per month
Meta ads and creative
CRM with text and email follow up
Call rep on every lead
Weekly reporting
Local Legend System
$3,000
per month
Everything in Green Light
A new website built for ADU leads
Local SEO so homeowners find you on Google

Both start with a 90 day commitment. Ad spend is separate and goes straight from you to Meta. One ADU builder per market.

See if your market is open
Maverix Design
ADU builders · Sheet 5 of 6
Rev 10.29.26
A-601 · Questions
FAQ

Questions ADU builders ask us.

Can your rep answer zoning or permit questions?

No. Our rep collects the address, budget, timeline and how they plan to pay. Whether the lot works and what the city will approve is your call on the consult.

ADU buyers take months to decide. How do you handle that?

The ready ones get booked now. Everyone else stays in text and email follow up in your CRM, so when they are ready, you are the builder they already know.

Do you work with prefab and modular ADU builders?

Yes. Site built, prefab or modular, we build the ads around the units you sell and the price points you want.

What counts as a booked consult?

The homeowner owns the property, lives inside your service area, gave us a budget, wants to start within 90 days, and our rep talked to them by phone before putting them on your calendar.

How much should I spend on ads?

You set the budget and pay Meta directly. On the first call we look at your area and your average build and give you a starting number.

How long before I see builds?

ADUs take longer to close than a bathroom. It depends on your market, your price point and how fast you follow up. That is why we ask for 90 days. Judge us on the consults on your calendar by then.

Maverix Design
ADU builders · Sheet 6 of 6
Rev 10.29.26
Approved
A-801 · Next step

Is your market open?

Fifteen minutes. We check who's running ADU ads in your area and tell you if there's room for you.

Claim your market
One builder per market · 90 day start · You pay ad spend straight to Meta

Maverix Design is a contractor marketing agency in St. Cloud, Florida, started by Rob Reich in 2020. We run Meta ads, a CRM and a call rep for remodelers, ADU builders and home builders across the US. One builder per market. Call (954) 399-7383.

Maverix Design · St. Cloud, FL · Builders nationwide
© 2026
Is your market open?15 min call
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