Why New York is an ADU market worth owning.
The law, the search demand and the ad costs for New York, with a source under every number.
Fig. 1 · The law
New York ADU rules in 2026
- No statewide ADU law. Rules are set by each city and town
- New York City: City of Yes passed in 2024 and allows one ADU per one or two family home
- Backyard cottages, garage conversions and basement apartments all count
- Up to 800 square feet in NYC
- NYC opened its ADU application portal in September 2025
- Long Island and upstate towns set their own rules
NYC alone has hundreds of thousands of one and two family homes in Queens, Staten Island, Brooklyn and the Bronx. That is the market.
Sources: NYC Planning, City of Yes ADU guide · 6sqft, Sep 2025
Fig. 2 · The proof it's real
2,800+
NYC building owners who told the city they were interested in building an ADU in a 2024 survey.
That was before the application portal even opened.
Source: 6sqft, Sep 2025
Fig. 3 · Google cost per click, New York
What New York builders pay Google for one click
$2.94adu new york
$2.48accessory dwelling unit nyc
Cheap clicks mean builders haven't caught on yet. We reach New York homeowners on Facebook and Instagram before they ever search.
Source: SearchAtlas, average cost per click, Oct 2026
Fig. 4 · Monthly Google searches
ADU search demand in New York
accessory dwelling unit nyc390
NYC is where the searches are. Homeowners are still learning what City of Yes lets them build.
Source: SearchAtlas keyword data, US monthly searches, Oct 2026
Fig. 6 · Fit check
Who we work with in New York
- Custom home builders ready to add ADUs as a service line
- Remodelers who want bigger tickets than kitchen and bath jobs
- GCs with a crew and subs that can handle a 400 to 1,200 square foot build
- ADU builders in Queens, Staten Island, Brooklyn and the Bronx who want more volume
Never built one but you've got the license, the crew and the subs? You're who we want to talk to.
Fig. 7 · Questions
New York ADU marketing FAQ
Are ADUs legal in New York?
In New York City, yes. City of Yes for Housing Opportunity, passed in 2024, allows one ADU per one or two family home, up to 800 square feet, including backyard cottages, garage conversions and basement apartments. Outside NYC, each town sets its own rules.
How many people search for ADUs in New York?
About 515 searches a month across the ADU keywords we track for New York, led by "accessory dwelling unit nyc" at 390 a month (SearchAtlas, October 2026). Most of that demand is in Queens, Staten Island, Brooklyn and the Bronx.
How does Maverix market ADU builders in New York?
We run Meta ads to homeowners in your service area, our call rep screens every lead for ownership, budget, financing and timeline, and the ready ones get booked on your calendar. One ADU builder per market. You pay ad spend straight to Meta.
Other markets
ADU marketing in other states
NYC opened ADUs to every one and two family home. The builders who get in front of homeowners now are the ones they call.