Why Colorado is an ADU market worth owning.
The law, the search demand and the ad costs for Colorado, with a source under every number.
Fig. 1 · The law
Colorado ADU law in 2026
- Cities over 1,000 people in a metro planning area must allow ADUs
- One ADU wherever single family homes are allowed
- Approved administratively. No public hearing needed
- No owner occupancy requirement, with narrow exceptions
- No new parking requirement, with narrow exceptions
- Applies to HOAs too. Cities had to report compliance by June 30, 2025
Denver, Colorado Springs, Aurora, Fort Collins and Boulder homeowners can all build. Even the HOA cannot stop them.
Sources: Colorado Dept. of Local Affairs · HB24-1152
Fig. 2 · The proof it's real
$22.47
What builders pay Google for one click on "denver adu builders".
Denver ADU keywords cost more than most remodeling terms. Homeowners there are ready to spend.
Source: SearchAtlas, Oct 2026
Fig. 3 · Google cost per click, Colorado
What Colorado builders pay Google for one click
$22.47denver adu builders
$7.05accessory dwelling unit denver
$7.00adu builders denver
That's one click. Not a call. We reach Colorado homeowners on Facebook and Instagram before they ever search.
Source: SearchAtlas, average cost per click, Oct 2026
Fig. 4 · Monthly Google searches
ADU search demand in Colorado
accessory dwelling unit denver90
denver accessory dwelling unit70
accessory dwelling unit colorado springs50
Denver drives it, Colorado Springs is close behind. The new law is still sinking in.
Source: SearchAtlas keyword data, US monthly searches, Oct 2026
Fig. 6 · Fit check
Who we work with in Colorado
- Custom home builders ready to add ADUs as a service line
- Remodelers who want bigger tickets than kitchen and bath jobs
- GCs with a crew and subs that can handle a 400 to 1,200 square foot build
- ADU builders in Denver, Colorado Springs, Aurora and Fort Collins who want more volume
Never built one but you've got the license, the crew and the subs? You're who we want to talk to.
Fig. 7 · Questions
Colorado ADU marketing FAQ
Are ADUs legal in Colorado?
Yes. Under HB24-1152, Colorado cities over 1,000 people in a metropolitan planning area must allow one ADU wherever single family homes are allowed, approved administratively, with no owner occupancy or new parking requirement in most cases. The rule also applies to HOAs.
How many people search for ADUs in Colorado?
About 527 searches a month across the ADU keywords we track for Colorado, led by "adu colorado" at 143 a month (SearchAtlas, October 2026). Most of that demand is in Denver, Colorado Springs, Aurora and Fort Collins.
How does Maverix market ADU builders in Colorado?
We run Meta ads to homeowners in your service area, our call rep screens every lead for ownership, budget, financing and timeline, and the ready ones get booked on your calendar. One ADU builder per market. You pay ad spend straight to Meta.
Other markets
ADU marketing in other states
Colorado made ADUs legal by right in its biggest cities. The builders who get in front of homeowners now are the ones they call.