More than 64.6% of the global population uses the internet.
Almost all companies operate online to some degree these days. There's a lot of competition out there, so it's important to make your business stand out. SEO (search engine optimization) is one of the best ways to do this.
In this guide, we'll discuss how quality content can impact SEO for orthodontists. Keep reading for more.
The Importance of SEO
Good SEO will help your website show up higher in SERPs (search engine results pages). As most people go online when looking for products or services, this is vital for business success.
When users perform a Google search, they're far more likely to click the first result before any others. With each result down the page, the chance of people visiting gets lower. More website visits will lead to more paying customers.
Depending on your SEO strategy, the cost can vary. Even at the higher end, it's often the most cost-effective method of increasing leads.
You can make effective use of targeting to put your business in front of people who are looking for services in your area. Local SEO for orthodontists is ideal because you will be aiming primarily for people nearby. A typical search might be "orthodontist in [your city]", and local SEO services can help your business show up before others in the area.
How You Can Improve Your SEO
There are some things you might be able to do to improve your SEO yourself. To get the most out of your website, however, you should hire a professional SEO company. One that has experience with marketing for dentists is ideal.
There are a range of ways that professional SEO services can benefit your company. It can take a bit of time to see the results, but it's one of the best ways to help your business grow.
Use Sensible URLs
This is one of the most simple — yet most important — elements of your website. Search engines don't favor URLs that are made up of random letters and numbers. You should have a web address that makes sense for your business.
The name of your business is ideal, or at the very least it should include the word "orthodontist". Think about the words you want to rank for, as these can work well. You also want to make sure the URLs of the various pages on your website make sense.
Bear in mind that keyword stuffing can be detrimental. Don't overdo it with your URL. Keep it short, simple, and clear.
This approach will also help in a general sense outside of search engine results. Customers will be less trustworthy of a site with an unusual URL. Keeping it simple will also make it easier for people to remember.
Start an Optometry Blog
Blogs can be incredibly beneficial for SEO. When well written, Google will favor your website over others. People often search for dental-related questions, and you can use blogs to answer those questions.
It's important to provide useful information, and it needs to be accurate. This will bring more people to your site, and they'll then likely look into your services.
Over time, producing quality content in this way will boost your search engine ranking. Google's algorithm favors sites that give reliable information, and you can use blogs to establish your business as an authority in your industry.
This can also be a good way to start building a backlink network. Other sites will be more likely to link back to yours if you offer useful information. When it comes to your specific industry, good orthodontist SEO will give you an edge over your competitors.
Blogs are also easily sharable. You can do this using your social media pages, and this will help bring more traffic to your site.
Leverage Local SEO
There are various types of businesses that are targeted specifically at a local audience, and orthodontists are among these. No one is going to want to travel to a different city or state to visit an orthodontist, so you should only really be focussing on customers in your area.
People will search specifically for businesses near them. As such, working with a local SEO service is a great way to ensure the right people are seeing your company.
Your keywords should relate to orthodontists, but you should also have some that focus on your location. This can be in blog posts, website copy, meta descriptions, and more. You might even have your city in your business name or URL.
One of the most important things to do is to list your site in local directories. Google Maps is vital, as people will often use it to find nearby businesses. Other directories such as Yelp and Bing Places may not be as popular, but you can still benefit from listing on them.
People can also leave reviews on Google and other directories. These can have a huge impact on the number of conversions you get, and you can use the feedback you get to make improvements to your services.
SEO for Orthodontists
If you want to compete in the modern world, you need to have a strong online presence. There are plenty of orthodontists around, so you need to develop an SEO strategy that will help set you apart from the competition.
Maverix Design is a leading Web Design and SEO company. We have plenty of experience with SEO for orthodontists, so we can help you improve yours and reach your goals. You can contact us today by booking a call or filling out a quick contact form.