Imagine having a beautifully designed website that's a complete flop getting zero traffic. Ever wondered if your web design has something to do with it?
One study showed that 94% of people said web design was the reason they mistrusted a website. That's reason enough to pay attention to your design, but getting those people to even visit your website is half the battle.
Your web design can affect how high you rank on search engines. A beautiful but poorly designed website seems like a contradiction, but it can actually happen. If your website isn't designed with SEO in mind, you're missing out on valuable traffic.
Here are a few ways your web design can impact your rankings.
What Is SEO?
SEO is short for search engine optimization. This is a process of improving your website to make it more visible on search engine results pages (SERPs). The goal of SEO is to get your site to rank higher in the SERPs so you can get more organic traffic.
Organic traffic is the term used for people who find your website through a search engine like Google. They type in a keyword or phrase and your website shows up in the results. The higher you rank, the more likely they are to click on your result.
The design of your website can impact how easily search engines can crawl and index your content. If your site isn't designed well, it will be harder for search engines to find and index your content, which means you could miss out on valuable traffic.
Below are a few design elements that can impact your SEO.
Your navigation is one of the most important elements of your website. It's how people get around and find the information they're looking for. If your navigation is confusing or hard to use, people will leave your site without finding what they're looking for.
Search engines also use your navigation to understand your website. They use it to crawl and index your content so it's important to have well-designed navigation.
Your navigation should be easy to use and consistent on every page. It should be intuitive and give users a clear understanding of where they are on your site and how to get where they want to go.
Your navigation should also include links to all of the important pages on your site. This helps search engines understand what your website is about and how it's organized.
The overall design of your website can impact how easy it is to use and navigate. A well-designed website will be easy to use and navigate. A poorly designed, not so much.
Make sure your website has an excellent user experience. This will help people find the information they are looking for. Your design should also be consistent on every page. This cohesion makes it easier for people to use.
If you want people to stay on your site, your design should be visually appealing. If your site is ugly or dated, people will leave and go to a competitor's site.
Your design should also be responsive so it looks good on all devices. More and more people are using mobile devices to browse the web, so it's important to have a responsive design.
The speed of your website has a direct impact on your SEO. If your site is slow, people will leave before they even see what you have to offer. Search engines also take website speed into account when ranking websites.
You can improve the speed of your website by optimizing your images, using a content delivery network (CDN), and paying attention to your core web vitals.
Your website should be secure so people can feel safe entering their personal information. You can add security to your website by using an SSL certificate.
An SSL certificate encrypts the information that is sent between your website and the person visiting your site. This makes it difficult for hackers to steal personal information like credit card numbers and passwords.
If you want people to feel safe entering their personal information on your site, you must have an SSL certificate.
How to Choose a Web Design Company
When looking for a web design company to build or revamp your company's website, it's important to find one that has experience with SEO. They should understand how to design a website that is easy to use and navigate. They should also know how to optimize your website for speed and security.
It's also important to find a web design company that is familiar with your industry. They should understand your business and what you need from your website.
Finally, it's important to find a web design company that you can trust. They should be professional and have a good reputation.
When you find a web design company that meets all of these criteria, you can be sure that they will build you a website that will help you achieve your business goals.
Impactful Web Design
Trusting Maverix Design with your web design needs means having a team of experts who care about the success of your website and business. We understand that your website is a critical part of your business and we take the time to understand your goals. This allows us to create a custom website that will help you achieve your objectives.
Maverix Design has a team of experienced SEO specialists who will ensure that your website is designed for optimal search engine performance. Our dedicated web developers are focused on creating a fast, secure, and responsive website.
When you work with Maverix Design, expect a responsive and flexible team of experts who are dedicated to improving bottomline results for your business. Book a free strategy call today to discuss your project with us. Let us show you how to improve your search rankings with our expertise.