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P-001 · Pool builders
Rev 11.11.26
Marketing for pool builders

Pool builder marketing that puts backyard consults on your calendar.

Gunite, fiberglass and full backyard builds. We run Meta ads in your area, our call rep calls every lead fast, and the homeowners with a budget, a yard that fits and a start date get booked for a consult. You go sell the pool.

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One pool builder per market · 90 day start · You pay ad spend straight to Meta
Spec sheet · One inground pool
Contract value
$75,000
Gross margin, 30%
$22,500
$22,500
Gross profit on one job, before overhead
Example math. Bring your real numbers to the call and we'll run them with you, ad spend included.
Maverix Design
Pool builders · Sheet 1 of 6
St. Cloud, FL
P-101 · Where pool leads go
Field notes

Most pool leads die waiting for a call back.

A homeowner fills out a pool form on a Sunday night. Somebody calls her back Tuesday. By then she's booked two other pool companies to come look at the yard.

Our call rep works the lead while it's fresh, asks who owns the house, what the budget is, what the yard looks like and when they want to swim, then books the ones that fit.

pool companies near me
33,100
swimming pool builders near me
14,800
US Google searches per month. Source: SearchAtlas keyword data, Nov 2026

Lead sites sell that same homeowner to several pool companies at once. We run ads for one pool builder per market, so the lead is yours.

Maverix Design
Pool builders · Sheet 2 of 6
Rev 11.11.26
P-201 · Who does what
Scope of work

We do the marketing. You build the pools.

We do
Meta ads and creative for the pools you want more of
A landing page built for pool leads
CRM setup with text and email follow up
A call rep on every lead
A weekly report: leads, booked consults, what it cost
You do
Show up to booked consults
Sell the pool
Tell us which pools closed, so we can aim the ads at more like them
Maverix Design
Pool builders · Sheet 3 of 6
Rev 11.11.26

Want homeowners finding you on Google and ChatGPT too? See how our SEO works.

P-301 · How it works
Sequence

Four steps from first call to booked consults.

01

Market check

Fifteen minutes. We look at search demand and who's already advertising pools near you. If we already work with a pool builder in your area, we tell you.

02

Setup

Ads, landing page, CRM and call scripts, all built around the pools that pay you best.

03

Ads go live

Our rep calls every lead and books backyard consults on your calendar.

04

You sell, we adjust

You tell us what closed. We cut what isn't bringing jobs and put the budget where it is.

Maverix Design
Pool builders · Sheet 4 of 6
Rev 11.11.26
P-402 · Job file
Aquacade Pools · Pool builder

A pool builder we run SEO for. Same 90 days, one year apart.

From Google Search Console
Avg Google position, Aug to Nov 2025
34.4
Avg Google position, Aug to Nov 2026
16.0
Aqua Jet Pools

Another pool builder we run SEO for. Over the last 90 days it averaged position 4.1 on Google and pulled 374 clicks from search.

Pulled from each client's Google Search Console, US searches, Nov 2026. Results vary by market, site and competition.
P-401 · Field notes
Google · 5.0 from 44 reviews

Contractors who've worked with us.

“We are a medium sized contractor trying to grow and while we knew the value of a good website we'd never invested the time or money to have a good one. How silly. We should have called Rob years ago!”

Jeremy Wharton · Contractor

“We have worked with Rob and his team for about a year now and they have been amazing.”

Chad Holman · Cask Construction
Quoted from our Google Business Profile. Every review is public on Google.
P-501 · Pricing
Monthly

Two ways to work with us.

Green Light System
$2,500
per month
Meta ads and creative
CRM with text and email follow up
Call rep on every lead
Weekly reporting
Local Legend System
$3,000
per month
Everything in Green Light
A new website built for pool leads
Local SEO so homeowners find you on Google

Both start with a 90 day commitment. Ad spend is separate and goes straight from you to Meta. One pool builder per market.

See if your market is open
Maverix Design
Pool builders · Sheet 5 of 6
Rev 11.11.26
P-601 · Questions
FAQ

Questions pool builders ask us.

I only build fiberglass, or only gunite. Does this work?

Yes. We build the ads around the pools you want to sell. If you only do fiberglass, the ads only talk about fiberglass.

How much should I spend on ads?

You set the budget and pay Meta directly. On the first call we look at your area and your average job and give you a starting number.

How is this different from Angi or HomeAdvisor?

Those sites sell the same homeowner to several contractors. Our ads run under your name, the leads come to you only, and we work with one pool builder per market.

What about the slow season?

We plan for it. Off season ads go after homeowners who want to swim by summer, so your build calendar fills before spring hits.

What counts as a booked consult?

The homeowner owns the property, lives inside your service area, gave us a budget, wants to start within 90 days, and our rep talked to them by phone before putting them on your calendar.

How long before I see jobs?

It depends on your market, your price point and how fast you follow up. That is why we ask for 90 days. Judge us on what is on your calendar by then.

Maverix Design
Pool builders · Sheet 6 of 6
Rev 11.11.26
Approved
A-801 · Next step

Is your market open?

Fifteen minutes. We check who's running pool ads in your area and tell you if there's room for you.

Claim your market
One builder per market · 90 day start · You pay ad spend straight to Meta

Maverix Design is a contractor marketing agency in St. Cloud, Florida, started by Rob Reich in 2020. We run Meta ads, a CRM and a call rep for remodelers, ADU builders, pool builders and hardscape companies across the US. One builder per market. Call (954) 399-7383.

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