TEK Construction case study
TEK Construction came to us as seasoned pros in high end home builds, with new construction projects starting around $400K. But with long project timelines and limited volume, they needed a shift: something that could bring in steady, profitable revenue without the overhead of full scale builds. That’s where we came in.
Book a call
Challenges
Before partnering with us, TEK was pouring ad spend into Angie’s List, Yelp, and Google Ads, and it wasn’t delivering. High costs, low quality leads, and a lack of control over their growth potential were holding them back. TEK needed a smarter, more cost effective way to bring in profitable projects that could sustain consistent growth.
Strategic Pivot
We dug into the data and spotted a game changer: the remodeling market. Kitchen and bath remodels were on fire locally, and with an average project size of $60K (sometimes up to $100K+ for luxury remodels), the margins were attractive, and the turnaround times were short. We presented the opportunity, laid out the strategy, and TEK jumped on board, ready to take on this high demand vertical.
Approach & Implementation
Branding & Website Refresh
We gave TEK a complete brand overhaul, with a sharp new logo and a website tailored to capture remodeling leads.
The site’s modern design and easy navigation guided visitors toward taking action, significantly boosting lead inquiries from day one.
SEO Strategy
Our SEO team honed in on remodeling specific keywords like “luxury kitchen remodel” and “bathroom remodeling,” building TEK’s visibility at the top of local searches.
Within four months, this approach led to an over 8,000% increase in organic traffic, steadily driving qualified leads directly from search engines.
Facebook Ads
By moving budget away from high cost platforms, we slashed TEK’s ad spend by nearly half, while Facebook Ads gave them better control and visibility into lead quality.
In the first two months, our campaigns generated 200+ high quality leads specifically for remodels. With a 15% close rate, TEK was able to reliably bring in new remodeling projects ranging from $60K to $100K+, without overspending.
Results
Brand & Website
TEK’s new brand identity and website turned them into the go to remodel experts, delivering a steady stream of quality inquiries.
Facebook Ads
Over 200 leads in the first two months alone, at nearly 50% lower ad spend than previous efforts.
15% close rate on remodel leads, with projects averaging $60K to $100K+, driving consistent revenue and setting the stage for further expansion.
SEO
8,000%+ increase in organic traffic in four months, with new leads coming in regularly from search.
Growth & Expansion
Thanks to the remodel strategy, TEK is having their best year in over seven years. With this success, they’re set to expand into a new roofing division, backed by their solid brand and the quality lead flow we’ve built together.
Our work with TEK shows what happens when strategy meets execution. By zeroing in on a high margin market and creating a brand that converts, we’re driving real growth and positioning TEK for continued success.
Looking to scale and grow your business?
Fifteen minutes. We check who's advertising in your area and tell you if there's room for you.
Claim your marketMaverix Design is a contractor marketing agency in St. Cloud, Florida, started by Rob Reich in 2020. We run Meta ads, a CRM and a call rep for remodelers, ADU builders and home builders across the US. One builder per market. Call (954) 399-7383.