Chivo Builders × Maverix — Growth Proposal
Growth Proposal · 09.01.2026
Prepared for Marc, Chivo Builders
Meta ads · Texas ADU + Remodel

Keep your crews busy.
Grow to three ADUs
a month.

You built Chivo on 7 years of referrals and word-of-mouth. Now you've got a second crew and access to a third. Referrals won't keep them busy. A predictable lead engine will. Here's how we build one for you.
ClientChivo Builders
MarketTexas
FocusADU + Remodel
Capacity2 to 3 ADUs / month
The situation

7 years of feast or famine.
Now with crew payroll.

Referrals kept you fed when it was just you. Now you've got 2 crews with access to a 3rd. If they're not busy, they leave. You need lead flow that doesn't depend on someone else's timing.
The problem
Two agencies wanted 12% top line

You already ran the math. On a $250K job where two problems ate the margin, your net dropped to $30K. If they had taken 12% of top line, you'd have worked 6 months for zero.

The other agency wanted a 12-month lock. You don't sign contracts you can't test first.

Both wanted to run your finances and credit cards. Not happening.

Our model
Retainer only. Month to month.

$2,000/month flat retainer. No percentage of your revenue, ever.

Month to month. No 12-month lock. If we don't perform, you walk.

Your ad spend goes on your card, not ours. You keep control of your money.

You own the ad account, the pixel, the leads, all of it. Fires us? You keep it all.

The plan

Meta ads that don't waste your money.
Because we don't waste ours.

01
15 to 20 ads at a time, real people, real projects
Winner moves on, loser dies. Premium creative built from actors we hire plus your team on selfie video (selfie video outperforms every ad we produce). No AI garbage in the ads themselves. We identify winning angles inside 30 days and scale the ad spend into them. If it's not working in 4 weeks, we kill it and test new angles.
02
Real human call rep, in the US, on our payroll
Every lead gets a real person on our team calling within minutes. Not offshore. Not "Hello my name is Bob." Phone verified, budget confirmed, timeline confirmed. For ADU leads, we run a lot feasibility check with software before they hit your CRM. Only qualified leads get flagged. You stop wasting time on tire kickers.
03
ADU focus first, then expand
ADUs are your best play right now. Longer sales cycle but one closed ADU at your ticket covers our fee for a year plus. Once we prove Meta on ADUs, we can layer in PPC for flooring (better for that shorter sales cycle) and SEO for the long game. But we don't sell you the whole menu on day one. We prove Meta first.
Investment

Straight retainer.
No percentage. No lock.

$2,000/month
+ $1,500 to $2,000/month recommended ad spend, paid direct to your card
  • Meta ad management end to end
  • 15 to 20 tested ads at all times
  • Creative built by our team
  • Selfie video scripts for you and your crew
  • US-based call rep pre-qualifies every lead
  • Lot feasibility check per ADU lead
  • CRM integration
  • Weekly optimization
  • Monthly reporting call
  • You own everything, always
Term
Month to month
No 12-month lock. No cancellation fee. If we don't perform, you walk. We earn the next month, every month.
Exclusivity
One contractor per market
We won't work with another ADU/remodel contractor in your Texas market. Your competitors can't hire us.
Our promise
10 qualified estimates
in the first 90 days.
If we don't hit it, we keep working at no service fee until we do. You only pay ad spend during that stretch. Haven't triggered this guarantee with a client to date. At your average ADU ticket, one closed job covers a year of our fee. Math works even if we deliver a fraction of what we normally do.
Qualified = phone verified · budget confirmed · timeline within 90 days · lot feasibility checked (ADU) · fits your project type
What this isn't
You won't get any of this from us.
  • 12% of top line revenue
  • 12-month lock-in contracts
  • Refundable retainers that hold your money hostage
  • "We'll manage your finances and credit cards"
  • Offshore call center reading scripts
  • AI voice agents pretending to be human
  • Boosted posts and generic Meta setups
  • Ads that don't say what your company name is
Verified results

Real accounts.
Real numbers.

These are the only three case studies we quote. Every number verified against actual client accounts.
Sanderson Construction
$454K closed in 60 days
$1,122 in ad spend. $454K closed plus $600K in active pipeline. 3 jobs closed under 60 days. Started with no website, no ads, all referrals. Green Light System.
Devco
147 leads in 90 days
Full ADU lead pipeline built from scratch. Consistent volume across all 90 days, not just one lucky month. Green Light System, ADU builder.
Silverstand
2 ADUs closed in 1 month
Signed 2 ADU contracts inside 30 days of ads going live. High-ticket ADU builds. Same Green Light System, ADU-focused market.
Next steps

Green light or red flags.
Your call.

You said 90% yes unless a red flag hits. This is the fine print. Read it, come with questions, we handle them on our next call and get moving.
01
Read this over Text me any red flags or questions so I can prep answers
02
Quick call to green light 15 min to answer questions and confirm we're a go. PandaDoc agreement sent same day
03
Sign, onboard within 48 hours Ads live within 5 business days. Keep your crews busy through Q4