Case Study

Benchmark Landscaping

Web Design // Branding // SEO
The Brief
We were tasked with the opportunity to build a new brand. This brand was a part of multiple acquisitions to create a super brand. We needed to create a full brand, logos and branding assets, web design from scratch, and SEO services monthly in order to explode on the scene and stay there in the world of landscaping.

The Problem

We were tasked with creating a new brand for Benchmark. The challenge was to create a full brand that included logos, branding assets, web design from scratch and SEO services monthly in order to explode on the scene and stay there in the world of landscaping.

Needing an enitre re-brand.
Create a web design from scratch thats optimized.
Confused customers.
Lacking the ability to land larger clients.

The Solution

There are hundreds of landscape companies out there so we knew we had to stand out. This is where we came into play by creating an entire website designed around their customer's needs first. By doing this they would be able to see what they needed before even knowing it themselves which led us into developing this brand.

Creating a recognizable brand.
Create a web design from scratch thats optimized.
Easy to use mobile platform.
Top SEO rankings among a saturated Florida market.

The Result

After establishing who our target market was, we developed their messaging based off of what they wanted most; convenience! They wanted something simple that didn't require them hiring multiple contractors or spending hours researching different options online like many other brands do today. We created a one stop shop for all things lawn care.

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