We were tasked with creating a new brand for Benchmark. The challenge was to create a full brand that included logos, branding assets, web design from scratch and SEO services monthly in order to explode on the scene and stay there in the world of landscaping.
There are hundreds of landscape companies out there so we knew we had to stand out. This is where we came into play by creating an entire website designed around their customer's needs first. By doing this they would be able to see what they needed before even knowing it themselves which led us into developing this brand.
After establishing who our target market was, we developed their messaging based off of what they wanted most; convenience! They wanted something simple that didn't require them hiring multiple contractors or spending hours researching different options online like many other brands do today. We created a one stop shop for all things lawn care.
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